That’s why you should invest time to come up with a relevant and attractive description . Examples might be simplified to improve reading and learning. In some cases, search engines may overrule the meta description a webmaster has specified in the HTML of a page. There are some key elements to ensure you feature: 1. The meta description tag serves the function of advertising copy. Depending on the first text on your page, this might not create a good user experience for people encountering your content via social sharing. To The Web is a free tool is a great way to do a quick meta description & title tag test: Another highly recommended thing to do is A/B Testing your meta descriptions and title tags. Description to meta tag, czyli fragment kodu strony internetowej dostarczający zarówno użytkownikowi, jak również robotom wyszukiwarki podstawowe informacje o zawartości danej podstrony serwisu internetowego. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. An all-in-one SEO toolset to boost your search engine rankings. Let’s say you were googling the phrase “meta keywords” for example. Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Really, what sells you… For that reason, among others, it's important to put some effort into meta descriptions. The Viewport" example below). What is a meta description? The initial-scale=1.0 part sets the initial zoom level when the page is first loaded by the browser. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. No need to create metatags with the metatags generator if you use a CMS system. A Google, ze swojej strony, skrupulatnie go analizuje. Multiple Meta elements with different attributes can be used on the same page. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. To prevent this from happening, your best bet is to remove all non-alphanumeric characters from meta descriptions. Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page. If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , tag defines metadata about an HTML document. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. A meta description is a meta tag placed in the HTML code that describes the content of a page. Metadata will not be displayed on the page, but is machine parsable. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. search engines (keywords), and other web services. tags always go inside the element, Free Meta Tag Generator. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks. Meta descriptions also appear on the search engine results pages, just below the title tags. Nói cách khác, thẻ meta hỗ trợ bạn tìm ra kết quả phù hợp nhất với nhu cầu của mình. Get the most out of Moz Pro with a free 30-minute walkthrough. A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Setting the viewport to make your website look good on all devices: The viewport is the user's visible area of a web page. You can use tag to give a short description about the document. Quick access to whitepapers, reports, guides, webinars, and case studies. 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